A ‘Maverick’ is a person who is constantly having ideas and chasing their tails. Beginning projects with an energy that is uncontrollable. Staying up, working through the night. Forgetting to eat, forgetting to have a bath. Generally being self-absorbed in their own little world. ‘Mavericks fly beneath the radar. They possess the freedom to detect the creative vision that can lead to new products or businesses. But no one – in business …..from the chief executive to middle managers …… really wants to acknowledge their existence.’ Mavericks consider their projects to be different and new. ‘By their nature, they are not people who want to be noticed. Their ability to function as mavericks is to have a great deal of independence. They don’t want to get locked into anything.’ However they could revolutionize the Art World, make a computer loop the loop, make air travel safer or maybe run rings around the latest search engine optimization guidelines, getting web pages to number one by bending the rules (without breaking them). Mavericks are generally lateral thinkers and innovators. Mavericks very rarely finish or complete anything and as a result they usually get fired; that’s not really too bothersome, the next innovation/idea is far more interesting. This means that Mavericks are prone to under achieving if left to their own devices.

This definition of a Maverick could quiet easily be the definition of an Artist, Writer or Performer. and is a definitional description of a top Search Engine Optimizer. The principal definition of a Maverick is being able to look at things from a different perspective see the other alternative possibilities, use this when planing your creative strategy.