Creating networks that increase sales

Veronica Henry BBC studios Brighton
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Creating networks that increase sales are a vital part of business survival. Everybody is using networks like twitter and Facebook however, the majority of advertising opportunities within these sites are shrinking. These sites are becoming as ineffective as having an advert on a local radio station that has no listeners.

The reason for me saying this is that we have all fought against spam; our cluttered inboxes were an annoying part of our daily routine and a cleanliness became a ritual habit; like cleaning our teeth the more we did it the better things became. Now we are bombarded with ‘twitter spam’. The sex and drug peddlers have migrated to these modes of distribution and ruined these business tools for all of us – install a ‘twitter spam filter’ or close your account.

There are writers and marketing gurus who still swear by  using social Network site – here are a few of my tips:

Don’t Bother –  There are millions of people out there trying to make a fortune from networking sites – this could be another dead end…but here are a couple of ideas below.


Your Profile – First impressions mean everything and presenting a positive profile is the top priority, you need to divulge as much information about yourself as you can to make your ‘friends’ feel comfortable – as though they know you in real life, use your first name and a real profile picture. It is all about creating a confident network, were people have faith in you.

Positivity is better than Negativity –  Be positive about yourself and your brand. Bring new, interesting  and accurate information to blogs and discussion groups. Give quality feedback and try to be helpful to other users – always try to be positive and upbeat. This is possibly the best tip.

Be There – Get noticed. Join all popular networks like facebook, twitter, wordpress, blogger etc. – creating as many different connections as you can is the key to online success. Search through interests to build your social media marketing network.


Brand Image? –  Every word you write affects your brand, followers and ‘quoters’ will dump you if you make a mistake. This strategy might not sell your products but you will come out of the experience as a ‘nice guy’ and you never know you might make a small amount of cash out of it.

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About peter

'Death by Sushi' Fish can kill me. When I was very small (maybe 3 or 4 years old) my grandfather, who lost the sight of one eye from a bullet fired by a German sniper (fortunately not a very good one) during the Battle of the Somme in World War 1, wiped my face with the corner of his apron, an apron he had used to wipe his filleting knife on. He was a grocery shopkeeper who specialized in wet fish.