The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features.

Over the past few decades, the use of increasingly explicit sexual imagery in consumer-oriented print, TV and Internet advertising has become almost commonplace. This is not a new phenomenon, the female form has been used to sell products and services ever since man invented ‘the market place’. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. Post-advertising sales response studies have shown it can be very effective for attracting immediate interest but are we becoming immune to sexy ads and are these adverts becoming impotent?

Art and SEO Pornography – Sex sells but is it acceptable? Read more…