Black hat applied in the Search Engine Optimization (SEO) industry, uses SEO tactics that attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service. White hat methods are generally approved by the search engines.

Some of the blackhat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam.

Getting off a blacklist is difficult and can be a frustrating experience – Don’t black Hat!

Optimisation is a bit like a Russian Doll – each layer comes apart to expose another layer, which then exposes another layer, each reveal, each step gets you closer to the main core and leads you to a final goal. In reverse each layer you build over the core makes the center appear bigger, spreading outwards.