Business or brand
A brand relies on continuity – customer support, email marketing, your company website – consumers expect service that is consistent across the board, from the tea boy to the CEO (you might be all of them) it is important everybody … Continue reading
Big Business – Kills
People are constantly looking for free promotions from businesses and are no longer prepared to pay a fare price for things. We have appeared to embraced the ‘something for nothing’ culture and are consequently (probably) destroying the fundamental laws of … Continue reading
Posted in loss leader, marketing, promotion
Product and product philosophy?
First impressions mean everything and presenting a positive image is the top priority, you need to divulge as much information about your company as you can – to make your clients feel at ease – as though they are your … Continue reading
Posted in business, design, marketing, product, promotions