Is blogging the promised land? Exclusively for those with the will power, stamina and creativity to make it into a powerful, effective sales tool?

Blogging is that naughty puppy you bought from the dogs home – a whimsical error of judgment. It was a good idea at the time but now a few months on you are still dealing with the crap and as it grows it needs more and more attention and more and more food to sustain it. You can’t plan a vacation until you have sourced and paid for its care in a kennels – you can’t leave it alone for more than a few hours in case it gets up to mischief. The naughty puppy has become an uncontrollable beast that needs to be returned to the dogs home or destroyed with a lethal injection or a bullet to the head.