Google are the face of search engines and Microsoft are known for their operating systems. We have to build our web identities with these beliefs in mind. We have to keep our eyes on these guys and sharpen our artistic vision, to be on the look out for any subtle change in our belief system and their re-positioning in the market. We have to constantly revise our methodology.

Are We Artists?

There were many artists trying to claim freedom from nature, to allow themselves the pleasures of more self expression but they were held back by the simple fact that man himself was tied down with his links to nature. We have now become at home with the Internet and its optimized retail opportunities.

The step the artists of the 1880’s were looking for was a break, a leap, from observed representation. Symbolism and its search for new boundaries of creativity within literature and poetry began to point the way for these young men, their almost post modernist approach to their art looked to steal ideas from every form of intellectual discipline.

Web designers and SEO gurus are doing the same now; they are copying code, search words, keywords and optimization tricks from each other. These painters, over a hundred years ago, were a clique and were accused by their contemporaries of being too intellectual to be serious painters. Search Engine Optimization is also a mysterious clique with its differing ethics. Now is the time to break through this structured discipline and re-invent Search Engine Optimisation.