Category Archives: business

Comunicate keywords

Roman Baths - Bath
There are over 3000 languages spoken by the human race today.  The language you decide to communicate your thoughts and product details in must be of a standard that enables the viewer to understand what you are trying to say. Languages are not restricted to verbal processes but can also be based on visual communication eg. sign languages and the written word. Codes and other kinds of communication systems are also languages eg. Morse code. A language in this sense is a system of signs for encoding and decoding information. HTML, or HyperText Markup Language, provides a means of formatting content in ways that browsers, such as Internet Explorer and Firefox can understand – they then act as a decoder or translator, converting the code into a visual and text format that humans (hopefully) can understand.
An HTML “tag” is an element enclosed in angle brackets. Each element requires a “starting tag” and “closing tag”. 


What role Meta tags do play in Search engine optimization (SEO)? I think this question can be partly answered by stating – The effectiveness of tags depends on the ever changing processes and criteria search engines use to rank pages.

In the good old days, the keywords tag played a vital role in determining the position of websites in the result pages of all the important search engines. You could stuff, repeat and overkill your keywords tags with important and relevant golden words. You could trick and redirect searches to sites using ‘sexy’ and irrelevant words and phrases, consequently keywords have become useless for searching and quite frankly the sooner keywords disappear from meta tags the better.
However, always use your own keyword phrase(s) in your meta tags in the source code of your web site. Experiment with different words, place them in the tags and wait for a few weeks and then conduct a search on the major search engines to work out the ranking of your web site – then see if your keyword meta tags have been successful in improving your ranking. Read more…

Have you got a business in the first place?

There are lots of things that are important when creating a business website……but where to start? Each bit needs another bit….but which bit first?
Placing your idea or product on the Internet involves several complicated, interwoven elements, each one is dependent and relies on another. This ‘spaghetti’, which can be an utter tangled mess, is vital for online success. You need a strategy that can combine the skills of the participants (key company members) which can deliver your final product, convey your style, in an easily digestible manner  – your clients need to be able to access and purchase your products with ease. This structure has to be created using a system that both creators and users can understand.
This conundrum is similar to the problem artists have when creating a work of art – the final image  requires a parallel set of decision making processes.

Marketing is the art of selling things. Getting things seen and viewed correctly is an important part of on line selling. Taking tips from the real world – retail shop displays and visualizing layouts of products and aisle layouts are the best ways to envisage an online shopping experience. Optimizing visual layouts is a key to success, the words wrapped around the images help to describe the virtual product to the viewer in the real world. Read more…
It is a real conundrum – The first thing to decide is: Have you got a business in the first place?
Always remember to have the final image in your mind, project who you are first of all.

FaceBook ect. did not invent ‘networks’

Society is a network,  business is a network, families are a network…

When you ride a horse your body has contact with the horse’s body. If you really get a good contact with a horse it feels like your spine is conected to the horse’s spine, a thought to turn right feels like it happens imediatly, you feel as one. This is a bizzare feeling but is an example of an organic plug in network. This feeling can be reproduced in a small business context.
Using established networks can be an important way to achieve growth in small, medium and large businesses. If you get it right the flood gates will open and visitors will come flooding in! Sales will increase and your profile will soar. It is important that a robust strategy is created for a network sales campaign to succeed, achieve this and you will create a formidable and powerful tool.
We are all now all very aware that the success of a website depends on a myriad of  variable factors. One  stratagem employed by Optimizers is to ‘sell the brand’  via social networking sites. One of the main distributors is Twitter – if you already have an account you will be aware that the posts placed are 99% twitter shit. There are however more niche networking sites. Read more…
Get noticed, make your web site work for you – don’t let your web site be your master and you the slave. Make your investment of time, money and heartache pay.

 

Understanding Networks

Quail in transit

When you ride a horse your body has contact with the horse’s body. If you really get a good contact with a horse it feels like your spine is conected to the horse’s spine, a thought to turn right feels like it happens imediatly, you feel as one. This is a bizzare feeling but is an example of  an organic plug in network.

There have always been networks – FaceBook ect. did not invent ‘networks’.

Society is a network,  business is a network, families are a network.

The language of business

The language of business is based on metaphor, ‘The Company grew from a tiny seed’.
There are millions of ‘Art’ viewpoints; some take a position of extreme difficulty or resistance. This position questions everything and is unforgiving. The principal is that artists should look beyond the superficiality of life and expose the core. They should also look at the superficiality of Art and culture and rip and tear at the flesh of its own conception, rejecting Metaphor, Romanticism etc. etc. By implementing such self imposed draconian measures you may be left with a purity of ideas but that leaves little to create or live for.
You can view business in a similar way   – the ‘Art’ = the profit.

creativity