Category Archives: business

Stay in business

If you  rely on your web site for generating sales or enquires, marketing your website is important in generating traffic to your site. The most cost effective way to do this is by getting high ranking positions in Google’s listings for your markets’ key search  words. (The majority of web based leads come from Google.)
‘Promotion, promotion, promotion’ is the web owners mantra just like ‘Location, location, location’ is for Real Estate Agents.

 If you have ever had the misfortune to sell a property in a market that is on a down turn, ‘location’ is probably the most vital factor in achieving a sale. Likewise in a stagnating Internet market ‘promotion’ is the oxygen that will keep your website alive. Competition for traffic is fierce and choosing the right marketing strategy is the most important thing – choosing the wrong advertising campaign can be costly, even bankrupting.

Although  an effective SEO strategy is labour intensive and time consuming, it is important to have an effective Search Engine Optimisation campaign in our competitive marketplace. Effective SEO is made up of several components, which to implement, in  principle, is a simple process.

The Internet’s end user is now more savvy and random unstructured promotion will stop them clicking….get advice, talk to somebody who has been successful,  that way you might stay in business.

If you want us to give you a Quote for a ‘Green’ web site or want us to consult on your SEO matters, please contact us via email.

Are sexual acts becoming impotent?

It makes me sneeze!

The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features.
Over the past few decades, the use of increasingly explicit sexual imagery in consumer-oriented print, TV and Internet advertising has become almost commonplace. This is not a new phenomenon, the female form has been used to sell products and services ever since man invented ‘the market place’. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. Post-advertising sales response studies have shown it can be very effective for attracting immediate interest but are we becoming immune to sexy ads and are these adverts becoming impotent?
Art and SEO Pornography – Sex sells but is it acceptable? Read more…

Are sexual acts becoming impotent?

It makes me sneeze!

The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features.
Over the past few decades, the use of increasingly explicit sexual imagery in consumer-oriented print, TV and Internet advertising has become almost commonplace. This is not a new phenomenon, the female form has been used to sell products and services ever since man invented ‘the market place’. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. Post-advertising sales response studies have shown it can be very effective for attracting immediate interest but are we becoming immune to sexy ads and are these adverts becoming impotent?
Art and SEO Pornography – Sex sells but is it acceptable? Read more…

Networks – Why are you doing this?’

Veronica Henry BBC studios Brighton
Networks have a core of members who initiate activities and support the rest of the group. Not only is it important to support new networks, it is important for these founding members to fully understand the structures and reasons for creating these new networks. They must be asked ‘Why are you doing this?’ and ‘Are there other networks around that already fulfill your needs and aims?’ Creating new groups/collectives could be counterproductive and create an even more fragmented environment.
It is important that a robust armature is created for a network to succeed. If this is achieved then it would be a formidable and powerful organization. At the ‘start up’ phase of a new network, the creativity of the entrepreneur or group leaders are at their most inventive and vulnerable. The energy that is created is very infectious but this enthusiasm gradually dies and needs ‘mothering’ to take it to the next growth phase. To achieve sustainability is key in a traditional business environment and in pioneering innovations.
A mentoring scheme which enables these pioneers to access strategies and processes needed to create a successful art or business practice would be highly beneficial to individuals and groups. Even established networks get it wrong and lose members.

Cash flow for business

Tower Bridge - Engine House - London
A business is a legally recognized organization whose purpose is  to provide goods and (or) services to private consumers or other companies in exchange for money. Businesses are the basis of capitalist economies and societies. Most businesses are privately owned and are created to earn profit and wealth for its owners. The  main objective of businesses is the generation of a financial return in exchange for work and acceptance of risk.
This system of money in exchange for services or goods is a good system but the risks are huge. The transfer of money, the borrowing of money (to  support the business or buy goods and services) itself incurs costs. Businesses need cheap borrowing and free day-to-day banking. This makes all the difference to a new business. It makes sure that every single penny earned goes towards creating a successful business.

Cash flow and use the funds to help grow your business is a balancing act that needs the skills of a tightrope walker who is prepared to walk across the Grand Canyon  without a safety net. The ironic thing is, the more you invoice the more you can borrow, which means the more you potential earn the deeper you can get into debt, funding grows with  sales. Capitalism is a strange fish……