Category Archives: business

Smart business

The Internet is a tool that connects you with businesses and people. Are you a smart business? Communicate with your clients directly, elevate your online charisma, and boost boost sales; stay in front of the curve and your rivals. All this is achievable by using the Internet to its full marketing, and interactional potential.
Get your site optimised create more content. Write an article that could irritate and grab the attention of people. Try writing articles that give tips and guides to other web users. Writing articles that give good advice and hints to other people will provide you with the content that will give you more mileage and increase your traffic flow.
Most websites suffer from unoriginality; they belong to the herd of mediocrity and banality. Write a controversial blog or web page – but be warned  –  a few minutes later, a thousand bloggers will be parodying it with their unique take on the concept. Get the solo part in the choir – at least for a short while. Click – copy – paste. Click – copy – paste. Click – copy – paste. Click – copy – paste etc.
Try your hand at real search engine optimisation, look at your site and fix those broken links, update the content, sort out the keywords and phrases. Harnessing the power of the Internet to improve your website’s rank in the search engine results pages is a way to achieve your dreams. Be more positive and proactive with your time, improve and inspire, corral your visitors and steer them towards your products. Create a cage that keeps them locked into your site; tame them so they don’t want to leave. Set your traps carefully and take money from your visitors.

SEO = business growth?

What Is Search Engine Optimisation?
In simple terms, Search Engine Optimization, often referred to as SEO, is the process of increasing the amount of traffic (visitors) to a web site from search engines via intuitive or natural search word matches. These ‘matches’ are referred to as ‘keywords’. The basic aim is to create a website that contains enough ‘keywords’ in it to allow a search term to match the words within a web site, the earlier a site appears in the search results list, the more likely it is to get more visitors. Optimisation is not only aimed exclusively at words, targeting different possible types of searches include: searches for images, local services and business searches, or industry, product services with in specific search engines is also an important strategy.
To be effective, you must be able to find your web site based on keywords or search terms – which prospective clients may enter into a search box on a Search Engine when looking for your product or service. It is vital Search Engines direct traffic to your website’s content.

Our team at  North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or  hours,  we are available to help you each step of the way. ‘Green’ web site – hosting is available from us.

  • Ensure good search engine optimization is employed
  • Help to get your business into search engines 
  • We can host websites on 100% wind energy servers
  • We offer very affordable hosting and design packages
  • Get your project delivered within a specific time frame
  • Perform regular maintenance on your website
  • Send out professional HTML newsletters
  • Reduce your project costs
  • Build forms, databases, blogs and forums
  • Design images and logos
  • Test your site’s navigation

Strategic alliances = business growth

Creating strategic alliances between companies and/or individuals enables common goals to be achieved for mutual benefit. You don’t have to be a massive organization to benefit from cooperation, sometimes a big fish needs a smaller fish to develop ideas and strategies – get out there find a partner!
Strategic alliances are critical  for companies who are trying to compete globally. Customers require integrated products and this need is forcing companies to work together to create packages (eg car hire combined with hotel accommodation and air travel).  Well organized, networked alliances create new products and accelerate mutual growth. 
During the Summer of 2009, Windows and ReverbNation created a strategic alliance that enabled independent musicians and artists to give away their music for free – but be paid by sponsorship of these songs. This was a radical ‘win win’ business proposal – the sponsor, Windows, were able to embed advertising into the graphic (cover artwork) of the downloadable mp3 and the artist was paid. The payment per download to the artist was low in comparison to iTunes, Amazon etc. but the value in exposure, reaching a larger market, was generous compensation. These participating artists have been given the opportunity to let their ‘Sponsored Song’ continue as a free download in a new archive as part of a new initiative called “Playlist 7” Read more…

Articles

Below is a list of popular articles I have written:

  • Our green business services
    You need to have a vision for your online presence, but  do you know how to make it a reality? Our team at  North Devon Web ca…
  • SEO – Simple business strategies.
    Getting yourself and your product known is an important step towards achieving  sales. Creating a beautiful website will not generate t…
  • We can offer a green web design package
    Obscuring the object is a bad idea, camouflaging your website’s content is a mistake. Keep to the point and
    up to date. There is nothing worse…
  • Small Business – Ubuntu (10.10)
    We are using Ubuntu (10.10).  This version is easy to install and is quick to load when installed. We have had a few problems getting a…
  • Place an advert on a Green Website
    West Buckland Festival website is powered by 100% wind energy. The machines hosting their site and e-mail are fully eco-friendly! As ene…
  • Promotion – Marketing success?
    What is in a brand name and what do they mean? Are you a Brand?  Do you simply sell a product, or can your
    clients relate to your pro…
  • Business visibility
    Do you have a visible business? What are you doing to get your company noticed? Most of us tinker and mess about
    with our code, search word…
  • Green web site package
    Your web presence is important, a vital link between ‘you’ and ‘them’. This is a vital marketing strategy: information is power and shar…
  • Business – where to begin?
    There are lots of things that are important when creating a business website……but where to start? Each bit needs another bit….but which bi…
  • Free of DRM
    Have you tried buying mp3s from Amazon? Amazon MP3 offers millions of songs and albums from your various artists in most genres. The downloa…

Business – where to begin?

There are lots of things that are important when creating a business website……but where to start? Each bit needs another bit….but which bit first?
Placing your idea or product on the Internet involves several complicated, interwoven elements, each one is dependent and relies on another. This ‘spaghetti’, which can be an utter tangled mess, is vital for online success. You need a strategy that can combine the skills of the participants (key company members) which can deliver your final product, convey your style, in an easily digestible manner  – your clients need to be able to access and purchase your products with ease. This structure has to be created using a system that both creators and users can understand.
This conundrum is similar to the problem artists have when creating a work of art – the final image  requires a parallel set of decision making processes.

Read more…