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Email and newsletter campaigns

It is very easy to simply let your website chug along and not achieve any thing. It is very easy to adapt a sloppy attitude towards your management of accumulated data.
What do you do with all the email addresses of the people who contact you? When reading the stat data of incoming traffic do you note down daily what the best incoming link you have is and at the end of the week, month, year create an holistic spreadsheet of best performing links? Both simple tasks can be a great resource for helping you to decide on the best strategy for email and newsletter campaigns.
Like any good vegetable gardener it is always an advantage to know when is the best time to harvest the fruits of your labor.

Social Networks – 2 tips

1: Social Media Means Social Networking
Social networks, such as Facebook and Twitter, have become great resources for finding new customers. But to get these networks (especially Twitter) to work to your advantage, networking is crucial. Your prospective clients search for companies with similar interests and services to their own and support them by “following” them or “liking” them. The idea is that those companies will return the favour — ultimately leading traffic to both sites, and helping each company grow.

2: Update, Update, Update
The World Wide Web is more dynamic than ever these days, which means it’s becoming more and more important that your clients are frequently updating their sites. Fresh content keeps people coming back for more. Facebook fan pages need daily new content, and interactive websites such as a blog should be updated at least 3 to 4 times a week. While this may sound aggressive, clients will benefit by recognizing the importance of keeping their site content fresh — without it, people will stop visiting.

Meta Tags = nonsense

What role Meta tags do play in Search engine optimization (SEO)? I think this question can be partly answered by stating – The effectiveness of tags depends on the ever changing processes and criteria search engines use to rank pages.

In the good old days, the keywords tag played a vital role in determining the position of websites in the result pages of all the important search engines. You could stuff, repeat and overkill your keywords tags with important and relevant golden words. You could trick and redirect searches to sites using ‘sexy’ and irrelevant words and phrases, consequently keywords have become useless for searching and quite frankly the sooner keywords disappear from meta tags the better.
However, always use your own keyword phrase(s) in your meta tags in the source code of your web site. Experiment with different words, place them in the tags and wait for a few weeks and then conduct a search on the major search engines to work out the ranking of your web site – then see if your keyword meta tags have been successful in improving your ranking.
Vocabulary, pronunciation and appreciation of the English language, with particular emphasis on sentence construction and grammar in both conversation and web design is essential. The language you decide to communicate your thoughts and product details in must be of a standard that enables the viewer to understand what you are trying to say.

The important thing to remember though is that the visible content of your site is the most important search engine optimization weapon in your arsenal. Well written content and text is strategically a far more useful use of your time than messing about with key word tags.

If English isn’t your language have a look at the links below:

THE WRITER’S UNIFORM – DITCH THOSE SKANKY JOGGING BOTTOMS NOW!

Ask any writer what they wear to work in, and nine out of ten will look embarrassed and ashamed, finally admitting to a wardrobe consisting of baggy tracksuit pants and ancient holey jumpers. Most of us don’t see another living soul throughout the working day, and comfort is paramout when you’re in front of the computer. As for hair and make-up – what’s the point? One friend of mine even admits to tying a pair of tights round her head to hold back her hair while she works.

But just because we spend our days in splendid isolation creating our imaginary worlds, does that mean we should let ourselves go?

I realised that my attire had gone a step too far when my husband eyed me dubiously in skanky old leggings, my brother’s school rugby shirt, slipper socks and an old Puffa waistcoat. He was actually brave enough to remind me that I always used to look, if not smart, then at least presentable. I wailed that I needed to be comfortable while I worked – I didn’t want waistbands digging in – but deep down I knew he was right and I was currently working the Mad Cat Lady look.

And that’s how I discovered www.hush-uk.com Perfect attire for the hardworking author. Big sloppy jumpers and cardis, snuggly knitted dresses, cosy leggings and wide-legged trousers with fold-over waistbands, tanks, vests and singlets – all combined for a relaxed, layered, casual look that doesn’t scream care-in-the-community. Oh – and the most gorgeous chunky cable knit socks.

So now, if someone comes calling, or asks me out to the pub on a whim, I can sling on a string of fake pearls, slip on my Uggs, slap on some lipstick and hold my head up high.

One to one language

Vocabulary, pronunciation and appreciation of the English language, with particular emphasis on sentence construction and grammar in both conversation and web design is essential. The language you decide to communicate your thoughts and product details in must be of a standard that enables the viewer to understand what you are trying to say.

If English isn’t your language have a look at the links below: