Category Archives: networks

Strategic alliances = business growth

Creating strategic alliances between companies and/or individuals enables common goals to be achieved for mutual benefit. You don’t have to be a massive organization to benefit from cooperation, sometimes a big fish needs a smaller fish to develop ideas and strategies – get out there find a partner!
Strategic alliances are critical  for companies who are trying to compete globally. Customers require integrated products and this need is forcing companies to work together to create packages (eg car hire combined with hotel accommodation and air travel).  Well organized, networked alliances create new products and accelerate mutual growth. 
During the Summer of 2009, Windows and ReverbNation created a strategic alliance that enabled independent musicians and artists to give away their music for free – but be paid by sponsorship of these songs. This was a radical ‘win win’ business proposal – the sponsor, Windows, were able to embed advertising into the graphic (cover artwork) of the downloadable mp3 and the artist was paid. The payment per download to the artist was low in comparison to iTunes, Amazon etc. but the value in exposure, reaching a larger market, was generous compensation. These participating artists have been given the opportunity to let their ‘Sponsored Song’ continue as a free download in a new archive as part of a new initiative called “Playlist 7” Read more…

‘Green’ web site – #hosting

 North Devon web belongs to a network of websites that host in a green way.  North Devon Web is helping to prevent the release of 2,660 metric tons of carbon dioxide from entering the atmosphere each year by hosting on ‘Green Servers’ – as a result,  the network’s energy efficiency is equivalent to planting approximately 2,390 acres of trees, not driving 6.1 million miles, or removing 510 cars from the road.
‘Green’ web site: If you want us to give you a Quote for a ‘Green’ web site… http://goo.gl/fb/6Doxl

FaceBook ect. did not invent ‘networks’

Society is a network,  business is a network, families are a network…

When you ride a horse your body has contact with the horse’s body. If you really get a good contact with a horse it feels like your spine is conected to the horse’s spine, a thought to turn right feels like it happens imediatly, you feel as one. This is a bizzare feeling but is an example of an organic plug in network. This feeling can be reproduced in a small business context.
Using established networks can be an important way to achieve growth in small, medium and large businesses. If you get it right the flood gates will open and visitors will come flooding in! Sales will increase and your profile will soar. It is important that a robust strategy is created for a network sales campaign to succeed, achieve this and you will create a formidable and powerful tool.
We are all now all very aware that the success of a website depends on a myriad of  variable factors. One  stratagem employed by Optimizers is to ‘sell the brand’  via social networking sites. One of the main distributors is Twitter – if you already have an account you will be aware that the posts placed are 99% twitter shit. There are however more niche networking sites. Read more…
Get noticed, make your web site work for you – don’t let your web site be your master and you the slave. Make your investment of time, money and heartache pay.

 

Understanding Networks

Quail in transit

When you ride a horse your body has contact with the horse’s body. If you really get a good contact with a horse it feels like your spine is conected to the horse’s spine, a thought to turn right feels like it happens imediatly, you feel as one. This is a bizzare feeling but is an example of  an organic plug in network.

There have always been networks – FaceBook ect. did not invent ‘networks’.

Society is a network,  business is a network, families are a network.

Networks – Why are you doing this?’

Veronica Henry BBC studios Brighton
Networks have a core of members who initiate activities and support the rest of the group. Not only is it important to support new networks, it is important for these founding members to fully understand the structures and reasons for creating these new networks. They must be asked ‘Why are you doing this?’ and ‘Are there other networks around that already fulfill your needs and aims?’ Creating new groups/collectives could be counterproductive and create an even more fragmented environment.
It is important that a robust armature is created for a network to succeed. If this is achieved then it would be a formidable and powerful organization. At the ‘start up’ phase of a new network, the creativity of the entrepreneur or group leaders are at their most inventive and vulnerable. The energy that is created is very infectious but this enthusiasm gradually dies and needs ‘mothering’ to take it to the next growth phase. To achieve sustainability is key in a traditional business environment and in pioneering innovations.
A mentoring scheme which enables these pioneers to access strategies and processes needed to create a successful art or business practice would be highly beneficial to individuals and groups. Even established networks get it wrong and lose members.