Category Archives: promotion

Big Business – Kills

People are constantly looking for free promotions from businesses and are no longer prepared to pay a fare price for things. We have appeared to embraced the ‘something for nothing’ culture  and are consequently (probably) destroying the fundamental laws of … Continue reading ?

Small businesses have to compete with the big guys. In the UK giants like Tesco are dominating and controlling the market place – their size enables them to slash prices. Products are sold at a low prices, at cost or below cost, this strategy is called loss leaders, this tactic is employed to stimulate other profitable sales. This kind of sales promotion is marketing based on a pricing strategy.  

Smaller businesses can not compete with these giants and consequently our high streets are becoming devoid of independent stores. This is now being echoed on the Internet with online businesses having to streamline there activities.

Useful Articles:

  • Obscuring the object is a bad idea, camoflaging your website’s content is a mistake. Keep to the point and up to date. There is nothing wors…
  • People are constantly looking for free promotions from businesses and are no longer prepared to pay a fare price for things. We have appear…
  • What is in a brand name and what do they mean? Are you a Brand?  Do you simply sell a product, or can your clients relate to your pro…
With the demise of the 7digital indiestore service shutting down on in September 2010 viable alternatives for free mp3 downloads are abundant. Try this one out M4tr Productions. Fill in your email address into the form and you will … Continue reading ?
 
Our team at  North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or  hours,  we are available to help you each step of the way. ‘Green’ web site – hosting is available from us.
  • Ensure good search engine optimization is employed
  • Help to get your business into search engines 
  • We can host websites on 100% wind energy servers
  • We offer very affordable hosting and design packages
  • Get your project delivered within a specific time frame
  • Perform regular maintenance on your website
  • Send out professional HTML newsletters
  • Reduce your project costs
  • Build forms, databases, blogs and forums
  • Design images and logos
  • Test your site’s navigation
If you are in the North Devon area, by the surfing coast of Woolacombe, Croyde, and Saunton or near  Exmoor, Barnstaple, South Molton or Ilfracombe why not go and indulge yourself in Broomhill Art Hotel, eat good food and listen to some cool music. 
Finn Peters – Music Of The Mind Live: Thu 17 Feb 2011 • 20:00 @ Broomhill  – Fun and funky, Finn Peters’ Music Of The Mind, sounds like nothing you ever heard before as Peters and his band offer a thrilling combination … Continue reading ?

Big Business – Kills

People are constantly looking for free promotions from businesses and are no longer prepared to pay a fare price for things. We have appeared to embraced the ‘something for nothing’ culture  and are consequently (probably) destroying the fundamental laws of … Continue reading ?

Small businesses have to compete with the big guys. In the UK giants like Tesco are dominating and controlling the market place – their size enables them to slash prices. Products are sold at a low prices, at cost or below cost, this strategy is called loss leaders, this tactic is employed to stimulate other profitable sales. This kind of sales promotion is marketing based on a pricing strategy.  

Smaller businesses can not compete with these giants and consequently our high streets are becoming devoid of independent stores. This is now being echoed on the Internet with online businesses having to streamline there activities.

Useful Articles:

  • Obscuring the object is a bad idea, camoflaging your website’s content is a mistake. Keep to the point and up to date. There is nothing wors…
  • People are constantly looking for free promotions from businesses and are no longer prepared to pay a fare price for things. We have appear…
  • What is in a brand name and what do they mean? Are you a Brand?  Do you simply sell a product, or can your clients relate to your pro…
With the demise of the 7digital indiestore service shutting down on in September 2010 viable alternatives for free mp3 downloads are abundant. Try this one out M4tr Productions. Fill in your email address into the form and you will … Continue reading ?
 
Our team at  North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or  hours,  we are available to help you each step of the way. ‘Green’ web site – hosting is available from us.
  • Ensure good search engine optimization is employed
  • Help to get your business into search engines 
  • We can host websites on 100% wind energy servers
  • We offer very affordable hosting and design packages
  • Get your project delivered within a specific time frame
  • Perform regular maintenance on your website
  • Send out professional HTML newsletters
  • Reduce your project costs
  • Build forms, databases, blogs and forums
  • Design images and logos
  • Test your site’s navigation
If you are in the North Devon area, by the surfing coast of Woolacombe, Croyde, and Saunton or near  Exmoor, Barnstaple, South Molton or Ilfracombe why not go and indulge yourself in Broomhill Art Hotel, eat good food and listen to some cool music. 
Finn Peters – Music Of The Mind Live: Thu 17 Feb 2011 • 20:00 @ Broomhill  – Fun and funky, Finn Peters’ Music Of The Mind, sounds like nothing you ever heard before as Peters and his band offer a thrilling combination … Continue reading ?

Marketing strategies

There are several ways small and large businesses can  entice prospective clients. One of the simplest and most effective is by running a competition. Here is an example below:

Veronica Henry

To celebrate Valentine’s Day and the publication of Tweetie Pie – a little book of romantic tweets – I thought I would set you a little literary challenge. For the chance to win a box of sublime Prestat chocolates and a selection of Valentine reads – including Postcards from the Heart by the divine Ella Griffin – send me a Valentine story in 140 words. The best one wins – it’s that simple.
Whizz your entry off to competitions@orionbooks.co.uk with the subject line ‘Tweetie Pie’.
Here is a link to the terms and conditions

Marketing = Art

“I have begun to think about printing again. The image above is of the first two colors of a woodcut I have started to do. I have decided to walk away from the computer, with its prescriptive software and universal tools, I’m going to move back to the hands on skills I was taught over 30 years ago.”
Peter Bright
An object or thing never has the same functionality as its name or image…. I think Magritte said something like this 80 or so years ago.
A bit of an odd statement but if you think about it it is very true. An inert object (or landscape) can’t tell you what it is, we rely on our experiences through out our lives to explain what we see. If we see a checkered hillside we know that the boundaries (if they are green) are most likely to be hedges and the whiteish blobs are probably sheep contained within the fields. We can estimate the feel of the landscape: warm, cold, steep, flat etc.
Which is why, when building websites it is important to explain what you are selling in language that people can understand and more importantly, can relate to.
Conceptual Art tried to destroy the art object but failed – thought and the idea is the object. The primary aims of Conceptual Art in the 1960?s was to carry out a theoretical examination of ‘art’ and through understanding propose ‘concepts as art’. Two and three-dimensional art was in the doldrums, the essence of creating was the new Holy Grail. This was considered to be a bold step, proposing an idea as a work of art left the Artist with very little to exhibit or sell, the written word was usually all that was physically evident….The written word is a powerful tool.

Green sex?

The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features. Over the past few decades, the use of … Continue reading ?

Our team at  North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or  hours,  we are available to help you each step of the way. ‘Green’ web site – hosting is available from us.

  • Ensure good search engine optimization is employed
  • Help to get your business into search engines 
  • We can host websites on 100% wind energy servers
  • We offer very affordable hosting and design packages
  • Get your project delivered within a specific time frame
  • Perform regular maintenance on your website
  • Send out professional HTML newsletters
  • Reduce your project costs
  • Build forms, databases, blogs and forums
  • Design images and logos
  • Test your site’s navigation