Category Archives: promotion

Green sex?

The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features. Over the past few decades, the use of … Continue reading ?

Our team at  North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or  hours,  we are available to help you each step of the way. ‘Green’ web site – hosting is available from us.

  • Ensure good search engine optimization is employed
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  • Get your project delivered within a specific time frame
  • Perform regular maintenance on your website
  • Send out professional HTML newsletters
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  • Build forms, databases, blogs and forums
  • Design images and logos
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Promotion – Marketing success?

What is in a brand name and what do they mean? Are you a Brand?  Do you simply sell a product, or can your clients relate to your product and product philosophy?
Clients need to have confidence in you and like to know that your company has a passion or belief – above all they need to know you are not simply in the game to make a quick profit and then disappear. Building a brand loyalty is paramount to continuing success.
A brand relies on continuity – customer support, email marketing, your company website – consumers expect service that is consistent across the board, from the tea boy to the CEO (you might be all of them) it is important everybody lives the brand.

First impressions mean everything and presenting a positive image is the top priority, you need to divulge as much information about your company as you can  – to make your clients feel at ease – as though they are your ‘friend’.

Free everyting has to be free!

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People are constantly looking for free promotions from businesses and are no longer prepared to pay a fare price for things. We have appeared to embraced the ‘something for nothing’ culture  and are consequently (probably) destroying the fundamental laws of capitalism. If you can get everything for free then how do we make money?
Something for nothing is a part of marketing, a way to trap your client into a product, a culture or a brand, to entice them or convince them to buy your related products. Read more…
The music industry has been destroyed by this something for nothing culture, with albums being given away free. It can be argued that this has made the music industry more democratic, enabling individual musicians and artist to compete in the free download market. However, this surge for free content has diluted the industry, the purse is getting empty so artists are not getting paid a fair return for their efforts. It gets worse – websites that delivered free content (and some paid) are now disappearing as the general public now only downloaded the free stuff and not the paid tracks.  With the demise of the 7digital indiestore service shutting down on in September 2010 an avenue for the democratic production of paid for and free downloads by independent artists has closed. There are dozens of  other viable alternatives for free mp3 downloads out there but for how long?

Try this one out M4tr Productions. Fill in your email address into the form and you will receive ‘A Moment Longer‘ by This Window.
If you can recommend another free download site we will give it a try – leave your comment and recommendations below.