Category Archives: search

SEO = business growth?

What Is Search Engine Optimisation?
In simple terms, Search Engine Optimization, often referred to as SEO, is the process of increasing the amount of traffic (visitors) to a web site from search engines via intuitive or natural search word matches. These ‘matches’ are referred to as ‘keywords’. The basic aim is to create a website that contains enough ‘keywords’ in it to allow a search term to match the words within a web site, the earlier a site appears in the search results list, the more likely it is to get more visitors. Optimisation is not only aimed exclusively at words, targeting different possible types of searches include: searches for images, local services and business searches, or industry, product services with in specific search engines is also an important strategy.
To be effective, you must be able to find your web site based on keywords or search terms – which prospective clients may enter into a search box on a Search Engine when looking for your product or service. It is vital Search Engines direct traffic to your website’s content.

Our team at  North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or  hours,  we are available to help you each step of the way. ‘Green’ web site – hosting is available from us.

  • Ensure good search engine optimization is employed
  • Help to get your business into search engines 
  • We can host websites on 100% wind energy servers
  • We offer very affordable hosting and design packages
  • Get your project delivered within a specific time frame
  • Perform regular maintenance on your website
  • Send out professional HTML newsletters
  • Reduce your project costs
  • Build forms, databases, blogs and forums
  • Design images and logos
  • Test your site’s navigation

Search engines have matured

Search Engine Optimization appears to be becoming a big business in an age when the rest of the worlds’ business community is tightening its belt. The expression ‘Ambulance Chasers’ comes to mind. I will accept that good SEO requires hours and hours of hard work, involving research and then analysis and scrutiny but what is the acceptable cost? Is this task worth solicitors’ rates?
Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

…black Hat!

Black hat applied in the Search Engine Optimization (SEO) industry, uses SEO tactics that attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service. White hat methods are generally approved by the search engines.
Some of the blackhat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam.
Getting off a blacklist is difficult and can be a frustrating experience – Don’t black Hat!
Optimisation is a bit like a Russian Doll – each layer comes apart to expose another layer, which then exposes another layer, each reveal, each step gets you closer to the main core and leads you to a final goal. In reverse each layer you build over the core makes the center appear bigger, spreading outwards.

Using a search engine?

Have you have found this site, by using a search engine? …. Then we have done our job correctly – our rankings or domain stratagem has worked. SEO entrepreneurialism is all about getting the major search engines to prioritize your site. It is incomprehensible how many millions of owners of websites out there want (or need) a significant ranking presence on the primary search engines. It is therefore impossible for everyone to be in the top ten search terms for their product, service or business.
We can offer a web design package that can start from as little as £350.00. We can also build you a website if you want us to on your existing server. We can not guarantee a number 1 ranking but we can build you a site that can potentially get there. 

There are several options available, contact us for a competitive quote.

Having an environmentally-friendly site is a great accomplishment and a great selling point. Let your site visitors know your site has gone green by letting us build you a low carbon web site. 

You have to create a drama with your website – its content has to be dramatic and awesome. Walk into a church and soak in the imagery and mystery, then go home and try to recreate a similar experience in a website – it is not easy!
The rules that apply to terrestrial businesses still apply to the virtual word of the internet. Your website is a window for the world to look through. Marketing is the art of selling things. Getting things seen and viewed correctly is an important part of on line selling. Taking tips from the real world – retail shop displays and visualizing layouts of products and aisle layouts are the best ways to envisage an online shopping experience. Optimizing visual layouts is a key to success, the words wrapped around the images help to describe the virtual product to the viewer in the real world.

Each link validates your website

Search Engines consider a number of factors when ranking a website. One important factor is ‘links’ from other websites each link validates your website. The more ‘clicks’, the larger the perceived trust and importance your website implies. This in theory, will increase its ranking.
The links between designing a world beating web page and delivering content are closer than you think. Words are the building blocks of all great websites. By selecting the best words available you stand a better chance of creating a world beater. By using the best combination of words and web optimization techniques you may end up creating a successful website. There is no need to be subversive if the content of your pages are good – you have no need to use illegal methods. Read More…

If you want us to give you a Quote for a ‘Green’ web site or want us to consult on your SEO matters, please contact us via email.