Category Archives: SEO

…black Hat!

Black hat applied in the Search Engine Optimization (SEO) industry, uses SEO tactics that attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service. White hat methods are generally approved by the search engines.
Some of the blackhat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam.
Getting off a blacklist is difficult and can be a frustrating experience – Don’t black Hat!
Optimisation is a bit like a Russian Doll – each layer comes apart to expose another layer, which then exposes another layer, each reveal, each step gets you closer to the main core and leads you to a final goal. In reverse each layer you build over the core makes the center appear bigger, spreading outwards.

Each link validates your website

Search Engines consider a number of factors when ranking a website. One important factor is ‘links’ from other websites each link validates your website. The more ‘clicks’, the larger the perceived trust and importance your website implies. This in theory, will increase its ranking.
The links between designing a world beating web page and delivering content are closer than you think. Words are the building blocks of all great websites. By selecting the best words available you stand a better chance of creating a world beater. By using the best combination of words and web optimization techniques you may end up creating a successful website. There is no need to be subversive if the content of your pages are good – you have no need to use illegal methods. Read More…

If you want us to give you a Quote for a ‘Green’ web site or want us to consult on your SEO matters, please contact us via email.

SEO – a business con?

SEO is no longer the cryptic crossword puzzle for those who indulged in Internet geekdom but the get rich technique for the opportunist and charlatan. Some optimization companies charge ridiculously large amounts of money for a lot of their optimisation services. These same businesses then try to explain their rates by attempting to convince prospective clients that by paying ‘extra’ they get a better deal in the long term. This technique reminds me of double glazing salesmen, who all say that by spending more with ‘x’ you get a better deal than with ‘y’, when in reality they all get their materials and manufacturing equipment from the same suppliers. Any businessman or businesswoman can intelligently work out that the reason for their inflated prices are due to a combination of greed and over staffing.

I agree that optimisation is important and that there are excellent companies out there offering value for money but don’t let that optimiszation contract you have signed be the expense that makes you jump from a tall building. Shop around ask other web site owners for advice – just be smart and try to implement simple stratigies for yourself.

The links between designing a world beating web page and delivering content are closer than you think. Words are the building blocks of all great websites. By selecting the best words available you stand a better chance of creating a world beater. By using the best combination of words and web optimization techniques you may end up creating a successful website. There is no need to be subversive if the content of your pages are good – you have no need to use illegal methods. Read More…

Search Engine Optimization is big business in an age when the rest of the worlds’ business community is tightening its belt. The expression ‘Ambulance Chasers’ comes to mind. I will accept that good SEO requires hours and hours of hard work, involving research and then analysis and scrutiny but what is the acceptable cost? Is this task worth solicitors’ rates?

Browser wars

When building a website it is important to make sure your website works in different browsers:
Quote:
Firefox overtook Microsoft’s Internet Explorer (IE) to become the number one browser in Europe in December 2010 according to StatCounter, the free website analytics company.
The firm’s research arm StatCounter Global Stats reports that in December, Firefox took 38.11% of European market share, compared to IE’s 37.52%.
“This is the first time that IE has been dethroned from the number one spot in a major territory,” commented Aodhan Cullen, CEO, StatCounter. “This appears to be happening because Google’s Chrome is stealing share from Internet Explorer while Firefox is mainly maintaining its existing share.”

#hosting – for small business

You need to have a vision for your online presence, but  do you know how to make it a reality?

Our team at  North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or  hours,  we are available to help you each step of the way. ‘Green’ web site – #hosting is available from us.

  • We can host websites on 100% wind energy servers
  • We offer very affordable hosting and design packages
  • Get your project delivered within a specific time frame
  • Perform regular maintenance on your website
  • Ensure good search engine optimization is employed
  • Send out professional HTML newsletters
  • Reduce your project costs
  • Build forms, databases, blogs and forums
  • Design images and logos
  • Test your site’s navigation

We can host websites on 100% wind energy servers. As energy awareness continues to grow, people are not just looking to make lifestyle adjustments, they want to make environmentally responsible decisions, this site is powered by renewable energy.