Category Archives: SEO

WordPress – a small business tool

Small businesses need to increase their web presence effectively and cheaply. There are a lot of free, and exceptional efficient tools out there and some are more powerful – getting your products into search engines – than expensive branded software and tools. This little step will help you stay in business.
One of our favorites is  WordPress which delivers a mighty bang when optimising a website. WordPress appeared in 2003, with a few users who were looking for a way to  enhance the typography of writing on the Web. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
WordPress is in principle a blogging tool but, with the new updates, can be used to create a dynamic business website. It does require a bit of technical knowledge to set up, like creating and linking to a MySQL database – but we can help you.
MySQL is a database that is frequently used for Web applications. It’s fast and reliable and can store large quantities of data; several high-traffic Web sites use MySQL for data storage, including Google, Flickr, Facebook, YouTube and Wikipedia. When you install an application, such as WordPress, you need a MySQL database.
North Devon Web can help you with setting up a small business website powered by WordPress. North Devon Web  belongs to a network of websites that host in a green way.  North Devon Web is helping to prevent the release of 2,660 metric tons of carbon dioxide from entering the atmosphere each year by hosting on ‘Green Servers’ – as a result,  the network’s energy efficiency is equivalent to planting approximately 2,390 acres of trees, not driving 6.1 million miles, or removing 510 cars from the road. 

A schematic map of your website

North Devon Web

XML Sitemap protocol allows a webmaster, site owner or business to inform search engines about the pages on a website that are available for crawling. Likewise you can keep some pages ‘private’ by not listing them and providing there are no other links on your site to these private pages they will not be read by Search Engines. A search engine is not ‘magic’ you have to invite them in to crawl your pages, you have to open the door for them.
Complicated concepts when explained in a simple way make things easier to understand. Knowledge enables understanding, a schematic plan, a diagram or a map, is a key or a link to this understanding.  A Sitemap is an XML file (and this is exactly what it  is, a schematic map of your website) that lists the URLs contained on a site and contains additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.
Once you have created an XML sitemap and have loaded it up to your site what do you do with it? Google recommends you to first submit your Sitemap using Google Webmaster Tools. This means you will be able to validate your site, claiming ownership or access rights to the site, informing them you are responsible for updating, managing or optimizing etc. This will ensure that your Sitemap details are in your Webmaster Tools. In addition to your Webmaster Tools, you can also submit (and resubmit) your Sitemap using the following methods:
• Sending a HTTP request to Google
• Including your Sitemap location in your robots.txt file
If you want us to give you a Quote for a ‘Green’ web site, or manage your site, optimizing and generally removing the pressure away from you daily on line business please contact us via email.

FaceBook ect. did not invent ‘networks’

Society is a network,  business is a network, families are a network…

When you ride a horse your body has contact with the horse’s body. If you really get a good contact with a horse it feels like your spine is conected to the horse’s spine, a thought to turn right feels like it happens imediatly, you feel as one. This is a bizzare feeling but is an example of an organic plug in network. This feeling can be reproduced in a small business context.
Using established networks can be an important way to achieve growth in small, medium and large businesses. If you get it right the flood gates will open and visitors will come flooding in! Sales will increase and your profile will soar. It is important that a robust strategy is created for a network sales campaign to succeed, achieve this and you will create a formidable and powerful tool.
We are all now all very aware that the success of a website depends on a myriad of  variable factors. One  stratagem employed by Optimizers is to ‘sell the brand’  via social networking sites. One of the main distributors is Twitter – if you already have an account you will be aware that the posts placed are 99% twitter shit. There are however more niche networking sites. Read more…
Get noticed, make your web site work for you – don’t let your web site be your master and you the slave. Make your investment of time, money and heartache pay.

 

Stay in business

If you  rely on your web site for generating sales or enquires, marketing your website is important in generating traffic to your site. The most cost effective way to do this is by getting high ranking positions in Google’s listings for your markets’ key search  words. (The majority of web based leads come from Google.)
‘Promotion, promotion, promotion’ is the web owners mantra just like ‘Location, location, location’ is for Real Estate Agents.

 If you have ever had the misfortune to sell a property in a market that is on a down turn, ‘location’ is probably the most vital factor in achieving a sale. Likewise in a stagnating Internet market ‘promotion’ is the oxygen that will keep your website alive. Competition for traffic is fierce and choosing the right marketing strategy is the most important thing – choosing the wrong advertising campaign can be costly, even bankrupting.

Although  an effective SEO strategy is labour intensive and time consuming, it is important to have an effective Search Engine Optimisation campaign in our competitive marketplace. Effective SEO is made up of several components, which to implement, in  principle, is a simple process.


The Internet’s end user is now more savvy and random unstructured promotion will stop them clicking….get advice, talk to somebody who has been successful,  that way you might stay in business.

If you want us to give you a Quote for a ‘Green’ web site or want us to consult on your SEO matters, please contact us via email.

@optimiseduk – Original Thoughts = keywords?

Is it acceptable to splatter words on a page and call it optimization? 

Organic and Synthetic Link to final Art Proposal The Original Thoughts

Materials
Organic: Commercial oil based paints mixed with animal fat and traditional oil paints. Emulsion paints mixed with traditional acrylic/watercolor/gouache paints.

Synthetic: Commercial and domestic self-adhesive vinyl tape, cut with a commercial computer based design/cutting program, using a hacked (dongle busted) Signlab v.4.95 software package.

Prediction = the aesthetics of the system + the aesthetics of failure = Prediction

I would find it very easy not to produce any visual work. The aesthetics of painting, the total confusion that it is still in, has devalued this important medium. It is no longer acceptable to follow Duchampian traditions and say that context is a primary factor. To claim something is art is simply not good enough.

Duchamp said that a painting/sculpture died after about 40 or 50 years. After that they become Art History. What will historians be saying in 40 or 50 years time?

Unfortunately the problems of fragmentation and confusion that exist within more traditional art practices, such as painting and sculpture (in the broadest possible milieu) are mirrored in new art practices. Within these technological and new media categories, diverse concepts and imagery has been lumped together to form a hodgepodge of non-related methodologies and artworks. What is this direction?

The Changing Language of Prediction and Explanation

There are artworks, which as art could be mistaken as science/technology. Such works rely on networking, robotics and systems. (You could include Internet works in this category.)  When viewing/understanding Artworks that are based on networking, systems, and communities how do you subconsciously and verbally criticize the aesthetic or concept? The true aesthetics of a system is not the peripheral. The aesthetics of the system is in the understanding of its detail. The true aesthetics of the system incorporates the aesthetics of failure, a system that is reliant on external forces or structure will always have an element of built in probable failure. (This is a prediction.) The only way to achieve total reliability is to have a closed system, this however discourages growth and system expansion and thus becomes a self-fulfilling prophecy.
The element of failure is important to the success of a system. (A non-homogeneous system, whose terms and relationships are not constant, allows language to break up, to stumble over the rules of its grammar, by necessity it has to respond radically to other linguistic components, creating a new linguistic order and syntax.)

Basic Prediction

Horoscopes in newspapers are based on star signs and birth dates; these predict the day’s events. These predictions are based on the laws of probability and chance. You could read your daily horoscope and make the prediction into a self-fulfilling prophecy, you could go out and find that ‘Tall dark handsome man’ or go on ‘A long journey’. Alternatively you could read your horoscope late in the evening and interpret the day’s events and adapt them to the mystical words. “Yes I did meet someone important today”. The interesting thing about prediction is that you could meet a tall dark handsome man, go on a long journey and meet someone important and never read your horoscope. Does this mean the day’s events were not predicted? Similarly these rules can apply to system-based art and painting.

Notes: The image of Christ is in fact a metaphor, the finished image should be viewed as a self-portrait. This head of Christ is a design that I adapted for commercial use within the monumental memorial trade (it is based on an American design) and has been copied by system suppliers (for the stone industry) and used as a ‘stock design’ within their software packages. As an artist, who believes in open networks, I am proud of this little iconic image even though I cannot claim its originality. Likewise the use of handwriting is not a new idea for me; during the 1970?s I was fascinated by shorthand and the power secretaries had…understanding a simplified language. During the 1980?s I won a design award (The Crown Memorial Design Award) for the most original memorial design. The design was a simple block of black granite with the signature of the deceased on it.

Explanation =

An explanation is a set of statements constructed to describe a set of facts which clarifies the causes, context, and consequences of those facts. This description may establish rules or laws, and may clarify the existing ones in relation to any objects, or phenomena examined. The components of an explanation can be implicit, and be interwoven with one another. An explanation is often underpinned by an understanding that is represented by different media such as music, text, and graphics. Thus, an explanation is subjected to interpretation, and discussion.
In scientific research, explanation is one of the purposes of research, e.g., exploration and description. Explanation is a way to uncover new knowledge, and to report relationships among different aspects of studied phenomena.