Every picture tells a story and every word has several meanings.
We can place our websites in golden frames and display ourselves on every page but where will that get us? You have to be seen to be recognized. What is your brand? Who are you?
You have to become a market leader, the one who is known for this or that. Think about top brands……
Google are the face of search engines and Microsoft are known for their operating systems. They have to continue to build their web identities with these beliefs in mind – we have to stay top we have to keep ahead of the competition.
WE have to keep our eyes on these guys and sharpen our artistic vision, to be on the look out for any subtle change in their belief systems and their re-positioning in the market. We have to constantly revise our methodology – just in case a gap is created that we can fill.