They invade our space armed with some intelligence, a mouse, and an itchy index finger. Click – copy – paste…they have cloned you and replicated you over and over again.

Content is king but content can be kidnapped. Imitation and copying is flattering but in a corporate world it is totally annoying. Your text and thoughts begin to reverberate in the big echo chamber (Internet) but the sound coming from the lips of the words are from a different voice – not your voice.

Get your site optimised create more content. Write an article that could irritate and grab the attention of people. Try writing articles that give tips and guides to other web users. Writing articles that give good advice and hints to other people will provide you with the content that will give you more mileage and increase your traffic flow.

Most websites suffer from unoriginality; they belong to the herd of mediocrity and banality. Write a controversial blog or web page, you can bet a few minutes later, a thousand bloggers are parodying it with their unique take on the concept. Get the solo part in the choir – at least for a short while. It seems like new information is discovered about something every day or is it just a facsimile of something we have read before. Click – copy – paste. Click – copy – paste. Click – copy – paste. Click – copy – paste etc.