| 1. | to make as effective, perfect, or useful as possible. |
| 2. | to make the best of. |
| 3. | Computers. to write or rewrite (the instructions in a program) so as to maximize efficiency and speed in retrieval, storage, or execution. |
| 4. | Mathematics. to determine the maximum or minimum values of (a specified function that is subject to certain constraints). |
Optimise your site
Are you having problems being seen by the major search engines? – Do you type in your name and not even appear on page three? The simple reason for this might be that they don’t know you even exist.
The most efficient way (we have found) to get noticed is to place a simple xml sitemap onto your site and then physically submit the page(s) to the major players. (You have to make sure you do this correctly otherwise you might compound your problem!)
We can do this for £2.50
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.
The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
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Search engine optimization. (2008, August 12). In Wikipedia, The Free Encyclopedia. Retrieved 06:09, August 13, 2008, from http://en.wikipedia.org/w/index.php?title=Search_engine_optimization&oldid=231407455
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