You have to create a drama within your website – its content has to be dramatic and awesome. Walk into a church and soak in the imagery and mystery, then go home and try to recreate a similar experience in a website – it is not easy! Try focusing on good old fashioned techniques like informative content, intelligent HTML tags and relevant linking. The age of your domain is still an indication of its trustworthiness and perceived success, if you have been around for a while you stand a better chance of a higher ranking.

The rules that apply to terrestrial businesses still apply to the virtual word of the Internet. Your website is a window for the world to look through. Marketing is the art of selling things. Getting things seen and viewed correctly is an important part of on line selling. Taking tips from the real world – retail shop displays, visualizing layouts of products and aisle layouts are the best ways to envisage an online shopping experience. Optimizing visual layouts is a key to success, the words wrapped around the images help to describe the virtual product to the viewer in the real world. The web has become live, the day of the static webpage is nearly over, welcome to the embedded video, social bookmarking, widgets, social networks and the real time interactive network sites like Twitter.

Being a SEO entrepreneur is all about getting the major search engines to prioritize your site. It is incomprehensible how many millions of owners of websites out there want (or need) a significant ranking presence on the primary search engines. It is therefore impossible for everyone to be in the top ten search terms for their product, service or business.