Do people make impulse ART purchases on the Internet?

If you have your paintings hanging in a gallery, shop etc then you can encourage people to look, touch even smell your works of art. High Street shopping and gallery purchases are a sensual experience, so how does this work on the Internet?

Clients are constantly searching for the next must have object, they read reviews, they visit galleries and craft fairs and are sometimes captured by cynical marketing. When friends, neighbours and family show off their latest lifestyle purchase, frantic impulse buying (online) begins.

Creating content that is memorable is important to your Art business and vital in perpetuating all the hard work you have done with web site search engine optimization. Optimisation is not a static process – updating web pages and creating new web content creates memorable websites – which is important if they have a commercial purpose. The stats you get on your web traffic may indicate you have kept people on your sites for hours but what are they doing? Are they stealing your content or ideas? Quality clicks are a rare commodity, your web content needs constantly updating – it needs to be fed in order to sustain your client audience, they need to know what you have to say about your works of art and they need constantly updated material. Read more…

Below is an extract from an article which appeared in The Sunday Telegraph, Sunday 31 July by Veronica Henry.

Photograph by Peter Bright

In praise of impulse buying

‘I was 22 when it started, one Saturday afternoon. With a coat the colour of Golden Shred and a flaxen mane and tail, Marmalade was for sale for the princely sum of £800. I hadn’t the money, nor anywhere to keep him, nor had I much of an idea how to look after a horse. But by six o’clock that evening he was mine.

His purchase caused uproar, chaos and consternation. But I didn’t care. I was high on a cocktail of euphoria, excitement and adrenalin. My nearest and dearest pleaded with me to cancel the cheque, but I was resolute. I woke the next morning knowing life was never going to be quite the same.’ Read more…

Allergy#7 – painting at bargain price!

Original painting by Peter Bright . Media: Painting and Screen Print on canvas, signed and dated 2003 – 2011 Size: 303 mm x 403mm Includes original studio frame… Continue reading

Allergy is a hypersensitivity disorder of the immune system Allergic reactions occur to normally harmless environmental substances known as allergens; these reactions are acquired, predictable, and rapid. Common allergic reactions include eczema, hives, hay fever, asthma attacks, food allergies, and reactions to the venom of stinging insects such as wasps and bees. I am allergic to creativity – begining and creating new works make me panic and sweat. Creativity is a curse.

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