Clients need to have confidence in you and like to know that your company has a passion or belief – above all they need to know you are not simply in the game to make a quick profit and then disappear. Building a brand loyalty is paramount to continuing success.

A brand relies on continuity – customer support, email marketing, your company website – consumers expect service that is consistent across the board, from the tea boy to the CEO (you might be all of them) it is important everybody lives the brand.

First impressions mean everything and presenting a positive image is the top priority, you need to divulge as much information about your company as you can  – to make your clients feel at ease – as though they are your ‘friend’.