What Is Search Engine Optimisation?
In simple terms, Search Engine Optimization, often referred to as SEO, is the process of increasing the amount of traffic (visitors) to a web site from search engines via intuitive or natural search word matches. These ‘matches’ are referred to as ‘keywords’. The basic aim is to create a website that contains enough ‘keywords’ in it to allow a search term to match the words within a web site, the earlier a site appears in the search results list, the more likely it is to get more visitors. Optimisation is not only aimed exclusively at words, targeting different possible types of searches include: searches for images, local services and business searches, or industry, product services with in specific search engines is also an important strategy.
To be effective, you must be able to find your web site based on keywords or search terms – which prospective clients may enter into a search box on a Search Engine when looking for your product or service. It is vital Search Engines direct traffic to your website’s content.
Our team at North Devon Web can provide a full range of services that will help you achieve your goals. We can repair and add new exciting features and functionality to your site. Whether your project will take minutes or hours, we are available to help you each step of the way. ‘Green’ web site – hosting is available from us.
- Ensure good search engine optimization is employed
- Help to get your business into search engines
- We can host websites on 100% wind energy servers
- We offer very affordable hosting and design packages
- Get your project delivered within a specific time frame
- Perform regular maintenance on your website
- Send out professional HTML newsletters
- Reduce your project costs
- Build forms, databases, blogs and forums
- Design images and logos
- Test your site’s navigation