www.ukoptimisation.com is a site that has been specializing in creating navigation solutions for websites for several years, their expertise has helped several floundering web based companies. They have now decided to convert to WordPress and create a general blog commenting on various subjects from SEO to Real Estate. Their client base is continuing to grow organically so the need for a ‘point of sale’ website is no longer necessary and has been archived.
It is important to make sure your site is easy to navigate and intuitive for your visitors.
How the visitor to your business website navigates around your pages influences their decision on whether to visit a competitor or purchasing your goods or services from your website. If the site is too difficult to navigate the potential customer might never return again. You need to make your navigation links (text or images) as obvious as possible and it is imperative that there is a degree of continuity of color and form so that the user can easily get what they want intuitively. These simple steps will help you to achieve your goals.