Creating networks that increase sales are a vital part of business survival. Everybody is using networks like twitter and Facebook however, the majority of advertising opportunities within these sites are shrinking. These sites are becoming as ineffective as having an advert on a local radio station that has no listeners.

The reason for me saying this is that we have all fought against spam; our cluttered inboxes were an annoying part of our daily routine and a cleanliness became a ritual habit; like cleaning our teeth the more we did it the better things became. Now we are bombarded with ‘twitter spam’. The sex and drug peddlers have migrated to these modes of distribution and ruined these business tools for all of us – install a ‘twitter spam filter’ or close your account.